Our Story

AGP is in business to address what, in our opinion, is an underserved need in Corporate and Association Audience Engagement. Specifically, we want to collaborate with clients seeking program design and strategy expertise to support existing initiatives or to launch something totally new, without any ties to a technology platform or a rewards catalog. Our people-first, agnostic approach is difficult to find, especially for companies operating incentive programs without the help of full-service incentive providers.

Having worked for performance improvement companies both large and small, we understand the benefits for clients working in each of those settings.  AGP’s business model allows clients to increase value because of our a la carte approach to holistic design and our vast network within the industry.

The kind of solution design that is typically “included” by technology and reward providers is valuable and necessary as requirements transform into operations. We believe strategic design happens earlier in the process and looks at all forms of motivation and that it is more critical now than ever before. The changing workforce and recent findings in research and academia make a strong case for a departure from traditional “do-this-get-that” incentives to a deeper, more purposeful approach.