Our Story

AGP is in business to address what, in our opinion, is an underserved need in the B2B Sales and Customer Engagement field. Specifically, we want to collaborate with clients seeking program design and strategy expertise to support existing initiatives or to launch something totally new. Our people-first, “rewards-agnostic” approach is difficult to find, especially for companies operating incentive programs without the help of full-service incentive providers.

Having worked for performance improvement companies both large and small, we understand the benefits for clients working in each of those settings. It is a sort of sliding scale of value, from stability and depth to flexibility and speed. AGP’s business model allows clients to capture both ends of that value spectrum, because of our a la carte approach to design services and our networked service delivery model.

The kind of solution design that is typically “given away” by solution providers is valuable and necessary as requirements become operations. We believe strategic design happens earlier in the decision-making process, and looks holistically at all forms of motivation is more critical now than ever before. The changing workforce and recent findings in research and academia make a strong case for a departure from traditional “do-this-get-that” incentives to a deeper, more purposeful approach.