Animate G.P.

Incentive design services for all.

Our Story

AGP is in business to address what, in our opinion, is an underserved need in the B2B Sales and Customer Engagement field. Specifically, we want to collaborate with clients seeking program design and strategy expertise to support existing initiatives or to launch something totally new. Our people-first, “rewards-agnostic” approach is difficult to find, especially for companies operating incentive programs without the help of full-service incentive providers.

Having worked for performance improvement companies both large and small, we understand the benefits for clients working in each of those settings. It is a sort of sliding scale of value, from stability and depth to flexibility and speed. AGP’s business model allows clients to capture both ends of that value spectrum, because of our a la carte approach to design services and our networked service delivery model.

The kind of solution design that is typically “given away” by solution providers is valuable and necessary as requirements become operations. We believe strategic design happens earlier in the decision-making process, and looks holistically at all forms of motivation is more critical now than ever before. The changing workforce and recent findings in research and academia make a strong case for a departure from traditional “do-this-get-that” incentives to a deeper, more purposeful approach.

Chris Galloway

Chris Galloway

Founder & Lead Designer

Chris Galloway has over 24 years in the incentives and loyalty industry with Maritz and more recently at Fusion Marketing.  He has been recognized as a leader in the industry, appearing in Incentive Magazine, speaking at various industry events, and most recently has published a substantial research paper to the Journal of Marketing Theory and Practice that reinforces AGP’s new approach to motivation.

Chris is a has both a Music and a Business degree from Webster University in St. Louis, MO, and has completed UVA’s Darden School of Business certification in Design Thinking. He still plays in a community orchestra, and is passionate about his family and supporting the arts.

Jerry Klein

Jerry Klein

Executive Director & Designer

Jerry Klein has 30+ years of experience designing and implementing performance improvement, employee engagement and incentive travel solutions with Maritz. He is a Certified Recognition Professional and a Certified Master Designer and has been published in both industry publications and in the New York Times.

Jerry has an MBA and a Masters in History, both from Washington University in St. Louis. He began his professional career as an English instructor and basketball coach at DeSmet Jesuit High School in St. Louis. His passions include reading, writing, cross-country skiing, and photography.