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Design: Better Business Results, More Meaningful Experiences

Design: Better Business Results, More Meaningful Experiences

by Jerry Klein | Dec 18, 2018 | About AGP, Business Strategy, Design

Design is not just an esoteric concept but a necessary step to ensure an effective incentive program. It’s more than just a program logo or brand, the graphic design elements that contribute to the program “look and feel.” Design is a way of making sure that business...
The Importance of Design as a Service

The Importance of Design as a Service

by Jerry Klein | Nov 20, 2018 | About AGP, Business Strategy, Design, Engagement

Last week I was privileged to participate in a webinar hosted by the Incentive and Engagement Solution Providers (IESP) and Brant Dolan of Quality Incentive Company. In this conversation, we talked about the importance of design in incentive programs and its role in...
New Year’s Sales Goals: from “Set it and Forget it” to “Use it or Lose it”

New Year’s Sales Goals: from “Set it and Forget it” to “Use it or Lose it”

by Chris Galloway | Jan 18, 2018 | Business Strategy, Engagement, Rewards

New Years Sales Goals Happy New Year! We are just a couple of weeks into January … so, how are you doing with your resolutions? Still in the honeymoon phase, where just after your resolution was announced you are 100% engaged? Or, have you put it on autopilot and you...
3 Huge Reasons Incentive Buyers Should Focus on Design

3 Huge Reasons Incentive Buyers Should Focus on Design

by Chris Galloway | Nov 8, 2017 | Business Strategy, Engagement

Design may seem like an irrelevant or unnecessary concept when executing a performance improvement program. All you need is some exciting rewards and a technology to track and administer the back end, right? A trip of a lifetime to the Olympics, to Hawaii, to the...
No emotions in business? Think again.

No emotions in business? Think again.

by Jerry Klein | Aug 1, 2017 | About AGP, Business Strategy, Engagement

emotions in business Remember Tom Hanks’ famous soliloquy from the movie “A League of their Own”: “There’s no crying in baseball?”   Like baseball, business is not comfortable with emotions. Marketing and sales traditionally...

Motivating People doesn’t work? Now what?

by Jerry Klein | Jul 11, 2017 | About AGP, Business Strategy

Does motivation still work? Susan Fowler’s new book, Why Motivating People Doesn’t Work and What Does: The New Science of Leading, Energizing, and Engaging challenges how organizations have traditionally “driven” people to perform. If motivation is purely carrots, she...
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Recent Posts

  • How Do You Set Up an Incentive Program?
  • Design: Better Business Results, More Meaningful Experiences
  • The Importance of Design as a Service
  • Putting the Gold back into the Gold Watch
  • New Year’s Sales Goals: from “Set it and Forget it” to “Use it or Lose it”

Animate Growth Partners is a marketing program strategy and design agency based in St. Louis, Missouri. We improve the sustainable performance of marketing, sales, and employee-oriented programs by deepening brand connections.

A person’s effort toward a brand is directly related to their emotional connection to that organization. We help program owners and managers improve their results by facilitating people-centered design coupled with impactful ROI analytics. With no requirements to engage us in the execution of the program itself, there is literally no risk in working with AGP … but the upside can be huge.

We call it “Design as a Service”, which has never before been offered to this degree in the industry.