Audience research and insights

$5,000.00$7,250.00

Using people-centered design processes, AGP will get to know your program’s objectives and privately interview members of your target audience to assess the program and its alignment with your business goals. There are two variations offered with up to 4 or up to 8 audience member interviews. Note: all members must be of the same audience type (e.g. salespeople, or dealers, or customers … not a mix).

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Description

Requestor:
Completes program info form online
Uploads demographic data about participant audience
Uploads program rules, terms/conditions

AGP:
Performs up to three 1-hr. corporate interviews
Performs up to four (small) or up to eight (medium) 1-hr. participant interviews
Writes insights report

Additional interviewees are priced at $500 each.

Additional information

Audience Size

Small, Medium