We HELP YOU DIAL UP YOUR PROGRAM'S VALUE
Improving Sales, Channel, and Customer incentives begins with strategy and design. Wholesale changes are NOT required.
our Services
Animate your target audience by listening purposefully to their needs, and applying the specific changes (grounded in science and research) to your program that will drastically improve their relationship with your brand.
Business Strategy
Goal alignment, environmental scan, current state assessments, financial modeling, and branding audit.
DIAGNOSTICS
Primary audience research including: surveys, interviews, focus groups, and in-market ride-alongs.
DESIGN
Prioritized action plan, communication strategies, rules structures, technologies, and reward recommendations.
CONNECTion
Best-in-class provider network – rewards, technology, events – for operations at any scale, only as needed.
MEASUREMENT
Monthly progress assessments against highly-specific program goals, quarterly reviews, annual ROI analysis.
TRAINING
Learn our proprietary engagement model and process, gain self-sufficiency in strategy and design.
THe pave ENGAGEMENT MODEL and process
Research demonstrates that the leading indicator of performance is an individual’s emotional connection to your brand. The PAVE Engagement Model helps companies determine what their optimal level of connection is with their specific audience, where they stand today, and a prioritized plan of action to reach that ideal state. Brands do NOT all need to have raving fanatics in order to be successful; brands that differentiate with stronger relationships will withstand competitive pressures and will sustain growth over the long-term.
Sales Representatives and Customers who proactively advocate for a brand feel:
PASSIONATE
Aligned brand values; close relationships with people associated with the brand; trust in, and advocate for the brand.
AUTHENTIC
Brand preference is not forced; the job aligns with career goals; sense of purpose that forms a connection to the brand.
VALUED
Forms of comp are satisfactory and can grow; feel appreciated for the work, and that their input and personal goals matter.
EMPOWERED
Product offerings are relevant and readily available; tools and training support success; feel confident and able to succeed.